Liška Mazaná
CLIENT
Liška Mazaná Cosmetics
TYPE OF CLIENT
Beauty / DIY Cosmetics
CATEGORY
Branding, Social Media, Packaging
BRIEF
Liška Mazaná needed a visual identity that would reflect their philosophy of natural, handmade beauty products while emphasizing creativity, authenticity, and a playful, DIY spirit. The goal was to create a brand that feels organic, personal, and sexy.
WHAT WAS DONE
We developed a branding concept inspired by the natural essence of Liška Mazaná's products and the environment. Using flowers and plants gathered from Prague’s parks, we created analog monoprints, scanned them, and layered the elements digitally to build a vibrant, organic visual language. The outcome was a collection of abstract, recognizable floral patterns applied across packaging, social media, and other brand touchpoints.
RESULT
The result was a fresh and engaging identity that captures the brand’s handmade, DIY ethos while celebrating the beauty of the natural world. The new branding elevated Liška Mazaná’s presence and created a memorable, authentic visual connection with its audience.
