REFORMA CAFE/BAR
CLIENT
Café/bar in Prague
TYPE OF CLIENT
Hospitality
CATEGORY
Social Media, Logo, Print, Visual Identity, Branding
BRIEF
Reforma is a café-bar located in the heart of Prague, with a rich historical background and a loyal local community. The goal was to refresh its visual identity while respecting the unique character of the space, creating a system that reflects both its atmosphere and location.
WHAT WAS DONE
Developed a full visual identity inspired by the interior elements of the café itself. From the light blue ceilings and vibrant orange lighting to decorative wall details and local culture. The identity included a logo, print materials, social media visuals, and illustrations tailored to the people and ambiance of the space.
RESULT
The result is a modern, yet grounded visual identity that feels authentic to Reforma’s space and story. The new branding highlights the café’s connection to its location, while giving it a clean, recognizable, and flexible design system that works across both digital and print platforms.
The concept for the cafe “reforma” was inspired by the warm and vibrant atmosphere in the place, as well as by original patterns and happy visitors.
