COPERNICA
CLIENT
Copernica Design Studio
TYPE OF CLIENT
University Branding Project
CATEGORY
Branding, Identity, Concept Development
BRIEF
Developed as part of a university design program, the project involved creating a full brand identity for an imagined graphic design studio, "Copernica." The challenge was to conceptualize a brand that demonstrated strong design capabilities while communicating a distinct philosophy and narrative.
WHAT WAS DONE
The brand was developed from the ground up, including the name, visual identity, and tone of voice. Drawing inspiration from the Copernican Revolution, the concept centers on the idea of shifting perspectives through design. Bold, transformative visuals and messaging were used to emphasize a design philosophy that places the client's vision at the core of the creative process.
RESULT
The final branding captures the essence of Copernica as a design studio driven by purpose and innovation. Through the use of thoughtful storytelling, typography, and cohesive visual systems, the brand achieves a balance between conceptual depth and practical application. The project serves as a foundational portfolio piece, demonstrating the ability to create meaningful and visually compelling design identities.
